lifesavers changing their packaging

January 15, 2008 – 1:58 pm

i wonder how many times lifesavers has changed their brand image in the however many long years.
whatever the number is, this is probably the most intelligent choice for the current market. how smart
is the big cherry lifesaver right in the middle? cherry is probably their most popular flavor. and it looks
like hard candy. i hate the lifesavers gummy. euk.

Lifesavers packaging

[via: Brand New]